A softer take on winter dressing has arrived. Velvet Bloom is The Lullaby Club's newest collection, designed to bring comfort, texture and effortless style to the cooler months. Featuring rich wine tones, buttery yellows, delicate lace details and elevated layering pieces, this collection blends feminine silhouettes with everyday wearability.
Inspired by the quiet shift between seasons, Velvet Bloom is made for the moments in between. Slow mornings, long lunches, cosy dinners and everything that happens in the spaces between plans. From oversized outerwear and textured knitwear to flowing maxi skirts and delicate lace tops, every piece has been thoughtfully designed to layer beautifully and move with you throughout winter.
This collection embraces the art of comfortable dressing without compromising on style. Soft-touch fabrics, relaxed fits and timeless silhouettes create a wardrobe of winter essentials you'll reach for again and again. Rich chocolate browns and deep wine hues are balanced with muted blush, pale cream and butter yellow, offering a fresh and modern approach to seasonal dressing.
Whether you're styling statement outerwear, layering textured separates or building a capsule wardrobe for the cooler months, Velvet Bloom is designed to make getting dressed feel effortless. These are versatile pieces that work hard in your wardrobe, taking you from weekday errands to weekend gatherings with ease.
Designed for real life and made to be worn on repeat, Velvet Bloom captures everything we love about winter fashion. Elevated layers, soft textures and timeless silhouettes come together in a collection that feels warm, wearable and quietly bold.
Use the size guide below to find your perfect fit and discover the pieces you'll be living in all season long.
Velvet Bloom Launches 10.06.2026
Community Early Access | 9AM AEST
Available to all | 10AM AEST
Want early access to Velvet Bloom?
At The Lullaby Club, our community is at the heart of everything we do. It's a space for real women, real life and real connection. A place where our most loyal customers come together, share their love for TLC and enjoy thoughtful perks, including early access to every collection launch.
With over 42,000 members, our TLC Community Group is where it all happens. Insider access, styling inspiration, sneak peeks and exclusive giveaways. It's more than just early shopping. It's being part of the story.
For Velvet Bloom, our community will receive early access at 9AM AEST, one hour before the public launch at 10AM AEST.
That means first access to the pieces everyone will be reaching for this winter. Think rich wine tones, buttery yellows, delicate lace details, textured knits and elevated layering pieces designed to move effortlessly through the cooler months. With excitement already building around the collection, early access gives our community the chance to shop calmly and confidently before their favourite styles sell out.
From oversized outerwear and flowing maxi skirts to soft-touch fabrics and timeless winter layers, Velvet Bloom was designed for the moments in between. The slow mornings, long lunches and cosy evenings you'll want to dress for all season long.
We offer this VIP experience with every launch. So if you're not already part of the club, consider this your invitation. Join the TLC Community Group and shop Velvet Bloom before everyone else.
How To Measure Yourself For The Best Fit
For the most accurate measurements, use a soft measuring tape and stand naturally. Don’t pull the tape too tight. It should sit snug against your body without digging in.
BUST: Measure around the fullest part of your bust. Keep the tape level across your back and straight under your arms.
WAIST: Measure around the narrowest part of your waist. This is usually just above your belly button.
HIPS: Measure around the fullest part of your hips. Keep your feet together and make sure the tape stays level all the way around.
If you’re between sizes, compare your measurements to our size chart and choose the fit you feel most comfortable in.
Please note: The size chart is the measurements of the garment laying flat
Model Measurements
Price List
| Sophie Knit Bomber | $130 |
| Quilted Jacket | $120 |
| Lucia Bomber | $140 |
| Dakota Long Sleeve | $59.95 |
| Wren Long Sleeve | $59.95 |
| Talisha Top | $59.95 |
| Renee Top | $79.95 |
| Lacey Top | $89.95 |
| Lacey Skirt | $89.95 |
| Mia A-line Skirt | $94.95 |
| Posey Pants | $89.95 |
| Marnie Pants | $99.95 |
| Scarlette Maxi Dress | $112 |
| Izzy Maxi Dress | $130 |
Sophie Knit Bomber | $130
Details
- Cotton-blend knit - soft, warm and comfortable without feeling heavy
- Full-length zip-through front, easy on and off without pulling over your head
- Deep front pockets, functional and generous
- Crew neckline for a clean, polished finish
- Ribbed cuffs and hem for shape retention
- Relaxed fit, flattering through pregnancy and postpartum
- Bump-friendly layering piece
- Pairs beautifully with the matching wide-leg printed pants
Fabric
-
53% Cotton, 27% Acrylic, 17% Nylon, 7% Polyester, 1% Spandex
Colours
- Lemon
- Dusty Pink
- Butter
Quilted Jacket | $120
Details
- 100% Rayon outer, lightweight, drapey and comfortable to wear
- Burgundy and cream Sundae Stripe print
- Diamond quilting detail throughout
- Zip-through front - easy on and off
- Deep front pockets - functional and generous
- Collarless crew neckline - clean and unfussy
- Oversized relaxed fit - flattering and bump-friendly
- Pairs perfectly with the Sundae Stripe wide-leg pants for a full co-ord
Fabric
- 100% Rayon outer with a 100% Polyester lining
Colours
- Sundae Stripe
Lucia Bomber | $140
Details
- Front zip - doubles as breastfeeding access
- Functional side pockets
- Ribbed cuffs and hem
- Relaxed, cropped silhouette
Fabric
-
93% Polyester, 3% Spandex
Colours
- Black
- Chocolate
Dakota Long Sleeve Top | $59.95
Details
- Wrap bust for easy breastfeeding access
- Flattering V-neckline
- Ruched waist detail
- Long sleeves
Fabric
- 92% Viscose, 8% Elastane
Colours
- Beige
- Lemon
- Chocolate
Wren Long Sleeve Top | $59.95
Details
- Versatile neckline - wear on or off the shoulder
- Ruched side detail
- Long sleeves
Fabric
- 92% Viscose, 8% Elastane
Colours
- Beige
- Lemon
- Chocolate
- Pink
Talisha Top | $59.95
Details
- Off-shoulder draped neckline - effortlessly elegant
- Relaxed oversized fit, flattering through pregnancy and postpartum
- Short sleeve with a generous, flowing silhouette
- Bump-friendly and postpartum-friendly
- Size-inclusive design
- Pairs beautifully with the cream lace maxi skirt for a stunning contrast look
Fabric
- 68% Cotton, 32% Polyester
Colours
- Mustard
- Chocolate
Renee Top | $79.95
Details
- Adjustable drawstring neckline - wear on or off the shoulder
- Functional button-down front - breastfeeding friendly
- Relaxed, flowy silhouette with wide sleeves
Fabric
-
80% Viscose, 20% Cotton
Colours
- Pink Crepe
Lacey Shirt | $89.95
Details
- Adjustable drawstring neckline - wear on or off the shoulder
- Functional button-down front - breastfeeding friendly
- Relaxed, flowy silhouette with wide sleeves
Fabric
-
80% Viscose, 20% Cotton
Colours
- Pink Crepe
Lacey Skirt | $89.95
Details
- All-over floral lace detail
- Lined to mid-thigh for coverage and confidence
Fabric
- 90% Nylon, 10% Spandex
Colours
- Cream Lace
- Chocolate Lace
Mia A-Line Skirt | $94.95
Details
- 100% breathable cotton - soft, lightweight and comfortable all day
- A-line maxi silhouette - floaty, flattering and bump-friendly
- Elasticated waistband with adjustable drawstring tie
- Relaxed fit that moves beautifully with your body
- Pregnancy-friendly and postpartum-friendly
- Size-inclusive design
- Pairs beautifully with the Talisha Top in Mustard for a warm colour contrast look
Fabric
- 100% Cotton
Colours
- Pink
- Lemon
- Chocolate
Posey Pants | $89.95
Details
- Relaxed wide-leg silhouette - flattering and bump-friendly
- Elasticated waistband with adjustable drawstring tie
- Functional pockets - deep and actually useful
- Unlined for a lightweight, airy feel
- Pregnancy-friendly and postpartum-friendly
- Size-inclusive design
Fabric
- 100% Rayon
Colours
- Sundae Stripe
- Velvet Bloom
Marnie Pants | $99.95
Details
- Wide-leg tailored silhouette - polished and flattering
- Gold button and zip closure at the front - elevated, tailored finish
- Hidden stretch panel at the back waistband - comfortable and bump-friendly
- Functional side pockets - neat and practical
- Pregnancy-friendly and postpartum-friendly
- Size-inclusive design
Fabric
- 70% Polyester, 26% Rayon and 4% Spandex blend
Colours
- Charcoal
Scarlette Maxi Dress | $112
Details
- Tie neckline detail with breastfeeding access
- Discreet side zip for easy breastfeeding access
- Relaxed gathered skirt - bump and postpartum friendly
- Deep functional pockets
- Short sleeves
Fabric
- 100% Cotton
Colours
- Chocolate
Izzy Maxi Dress | $130
Details
- Stretchy shirred bodice - grows with your bump and sits beautifully postpartum
- Long floaty sleeves with a relaxed, dreamy fit
- Softly tiered maxi skirt - flattering and bump-friendly
- Lightweight and unlined - won't feel bulky under coats or knits
- Pregnancy-friendly and postpartum-friendly
- Ethically made with care and quality stitching
Fabric
- 100% Cotton
Colours
- Pink
- Lemon
