For years, gingham has been at the heart of The Lullaby Club. The Blueprint is its next chapter.

Introducing three new blue ginghams alongside elevated cotton essentials and soft knitwear - every piece has been thoughtfully designed to become part of your everyday wardrobe. The pieces you reach for first, style instinctively and wear long after the season ends. Not trends. Foundations. The kind of wardrobe staples that make getting dressed feel effortless every single time.

Built around versatility, comfort and timeless design, every colour, print and silhouette in this collection has been designed to pair effortlessly with the next. Layer them, mix them, match them - or wear them exactly as they come. Either way, the outfit is handled.

Thoughtfully designed with mums in mind, The Blueprint includes breastfeeding friendly and bump friendly styles throughout — hidden functionality, visible style, and clothing that works as hard as you do through every version of life.

Available in AU sizes 6–26 because great design should work for every body. This is the blueprint for what's next. Your wardrobe starts here.