Our Story

“From bed to beach, nothing feels better than Lullaby Club. With a eco conscious collection of maternity and breastfeeding friendly clothing and loungewear designed for comfort throughout pregnancy and beyond. Founded on a club concept The Lullaby Club delivers a new way to experience your changing body”

– The Lullaby Club.

from the beginning.

The Lullaby Club began with a heartfelt journey between a mother and daughter, Kevina and Marisa Taschke. It all started during a momentous time when Marisa, already a mother herself, was expecting her second child. Fuelled by the desire to offer comfort and style to women experiencing the beautiful, transformative journey of motherhood, the duo birthed The Lullaby Club.

Our Values

At the heart of The Lullaby Club are values that echo a commitment to inclusivity, sustainability, and timeless comfort. We’re more than just a brand for mothers; we're a haven for all women, evolving and growing alongside them through every season of life. Inclusivity drives us – from pregnancy to postpartum and beyond, we craft our collections to embrace and celebrate the diverse beauty of every body.

Our Vision

Our vision is simple yet profound – to redefine comfort and style for women on the go. We believe in clothing that transcends time, crafted not just for the moment but for the seasons to come. Our garments are designed to be both functional and chic, creating a wardrobe staple that effortlessly fits into your life.

Our Commitment to Sustainability

As stewards of the environment, we’re continuously seeking ways to reduce our footprint. From solar-powered facilities to compostable garment bags and recyclable shipping materials, sustainability threads through every facet of our business. It's a commitment to preserving the planet for the generations to come.

Our Dedication to You

Our customers are at the heart of everything we do. The Lullaby Club isn’t just a brand; it’s a community – a club that prioritises your comfort, your feedback, and your journey. From our humble beginnings in a small room to our growth and expansion, our gratitude extends to you, our cherished patrons, for joining us on this remarkable adventure.