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BTS | Back to Basics | Winter '23

BTS | Back to Basics | Winter '23

We are so excited to introduce the return of the Alex knit sets, and what better way to showcase these cozy outfits than through a classic Lullaby Club Beach shoot?

Join us on an exclusive behind-the-scenes journey as we look into the creative process involved in capturing the perfect shots during both our first 2023 Winter Photoshoot and our content day, featuring a group of very special ladies.


The Campaign was shot at Woorim Beach, Bribie Island, Queensland with the gorgeous @hannahroselowe and @cindytomss

And our content day showcasing a range of sizes was filmed at Cuvr Studio  with the marketing girls, @roxannecambridge and @koedimueller.

Using a Canon digital, Pentax point and shoot film camera, a Fuji FinePix z90 digital camera and a Fuji Film Instax Wide 300 Polaroid camera.

Girls on set. We initially constructed this white back drop to capture different frames of light and contrast with the pops of colour. But the wind had other plans.

Jett & Beige Alex Knit on film. Hannah and Cindy worked so well together, giving total bestie vibes.

Details of the Alex Sweater on film. We love the way film captures a unique colour and feel. A lot of our filler and detail pictures you may see are captured with the iconic Pentax point and shoot.

The pops of colour from our blue & avocado colour ways. We thought to give off a breezy, delicate look to the knitwear with a vintage rope and peg combination.

All forms of media on hand. Whenever TLC is on set we love to juggle multiple devices, but it's always worth it in the end when you get those perfect shots.

Vintage style effect made with the Finepix Digitial Camera. We love playing with this little camera, it gives off a film look without even trying, giving our video content the ultimate storyline. Check out some of our recent reels to see this one in action.

Alex sets in action. Captured effortlessly with the Canon Digital. Showing the cosiness and comfort of the Alex Knit.

Behind the scenes at Cuvr Studio shot on film. Creating with such amazing women makes us marketing girls filled with joy. Always a blast making these bits of content together. 

Size comparisons on XS - L/XL. Showing that our products are designed for all to enjoy, stay tuned for our size guide to help find the perfect fit for you this launch.


With the launch of our new winter collection just around the corner, we can't wait to show you more of the beautiful images created.

So, stay tuned and get ready to shop the latest winter essentials. We promise you won't be disappointed!

Don't forget to tag us in your new Alex knit pieces, and follow along on our Instagram, Tiktok & Facebook for more content.

Happy shopping!
Love TLC x 
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