TLC SWIM has been a long time in the making, so we're thrilled to be just two days away from the official launch, right in time for the Australian Summer.
Our incredible designer Abby has worked extra hard to bring us these special pieces, so we knew a designer notes would be a must for this collection! Enjoy this deep dive into the creative inspiration behind it all.
The Lullaby Club's debut swim collection is inspired by endless Summer days and sun-kissed skin. This range of colourful swim separates with be transporting you to a Summer oasis in no time.
This isn’t your first time working with swimwear, what was it like creating the concept for TLC’s very first swim collection?
It was really fun to get back into designing a swim range after coming from running my own swim wear brand. It’s always been something I’m really passionate about as it is a big part of my life! I live in a coastal town on the Sunny Coast so an essential part of my wardrobe is swim wear. It was nice to work along side the team to create a collection that not only incorporated my style but also catered to the fundamentals of TLC.
There is a large range of size, height and shape options with the swim - what was the thought process behind this?
Like everything we do at TLC we want to cater for as many body shapes and sizes as possible, as well as this, we know that everyone has a different preference for swim and what makes them feel most confident. Reality is, there is no swim piece that is a one size fits all, so it’s the same when it comes to different cuts & shapes.
While we wanted to keep our first swim collection quite small and simple, we wanted to provide variety. We chose three two-piece sets that are designed to mix and match to your individual liking, and two one-piece swimsuits that both serve a different look and feel.
What is your go to style from the swim collection and why?
The Rhoades set would have to be my go to. Being a little bit shorter I find the rise on the hip lengthens my legs and it’s a good in-between cut on the bottom, not too big not too small. The crop style of the top is super supportive and comfy, especially when wearing throughout the day!