FINAL SALE | Maxi Ruby Smock Dress | Purple Crepe
This piece is final sale, so it can’t be returned, exchanged or credited if you simply change your mind — please choose your size carefully using the size guide above. If an item is faulty, you’re always covered under the Australian Consumer Law.
Why You’ll Love It
The Maxi Ruby Smock Dress
Welcome to our highly praised Maxi Ruby Smock Dress, now available in Purple Crepe. This dress is inspired by the effortless beauty of coastal living, blending fashion and ease in the most effortless way. The design mimics our iconic Avalon Smock Dress but with buttons all the way down the front of the dress.
Designed with a relaxed, oversized fit and maxi length, this dress flatters all body types while offering supreme comfort. The functional buttons and pockets provide practicality, while the billowing sleeves add an elegant touch, making it a truly versatile wardrobe staple.
Crafted from a breathable 80% Viscose, 20% Cotton Crepe fabric, the Ruby Smock Dress is lightweight, airy, and perfect for all-day wear. With hundreds of 5-star reviews, this customer-favorite dress is a must-have addition to any wardrobe.
Features:
- Maxi length for an elegant and relaxed look
- Oversized fit for ultimate comfort
- Functional buttons down the front
- Functional pockets for practicality
- Billowing sleeves for a touch of effortless elegance
- Made from 80% Viscose, 20% Cotton Crepe Fabric
- Classic Purple Crepe color
- Hundreds of 5-star reviews from happy customers
If you prefer a less oversized fit, we recommend sizing down.
Make a statement with the Maxi Ruby Smock Dress in Purple Crepe. Whether you're dressing up for a special occasion or embracing casual elegance, this piece is designed to move with you effortlessly.
🌺 Fabric Disclaimer
Our Crepe styles are crafted from a beautiful, breathable blend designed for comfort and elegance. Due to the nature of the loose weave, this fabric is more delicate than our cotton and linen pieces and requires extra care to maintain its quality and longevity.
Please note:
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Crepe fabric is prone to pulls, snags, and general wear if not handled gently.
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These garments are best suited for light, everyday wear. If you live a highly active lifestyle, they may not be the most practical choice.
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To protect the weave, avoid rough surfaces, overuse, and harsh washing/drying methods. Always follow the care instructions provided.
How It Fits (Spoiler: Like a Dream)
A little TLC for your piece
Model Fit Info
Garment Measurements
| XS | SM | ML | LXL | XXL | 3XL | |||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Front Length | 47.6" | 48.4" | 49.2" | 50.0" | 50.8" | 51.6" | 121 cm | 123 cm | 125 cm | 127 cm | 129 cm | 131 cm |
| Chest | 48.8" | 52.0" | 56.0" | 59.0" | 62.2" | 65.4" | 124 cm | 132 cm | 142 cm | 150 cm | 158 cm | 168 cm |
| Hips | 81.2" | 82.6" | 84.2" | 86.6" | 89.0" | 91.3" | 206 cm | 210 cm | 214 cm | 220 cm | 226 cm | 232 cm |
International Size Conversion
| Label | XS | SM | ML | LXL | XXL | 3XL |
|---|---|---|---|---|---|---|
| AU / NZ | 6–8 | 10–12 | 12–14 | 16–18 | 20–22 | 24–26 |
| US | 2–4 | 6–8 | 8–10 | 12–14 | 16–18 | 20–22 |
| EU | 34–36 | 38–40 | 40–42 | 44–46 | 48–50 | 52–54 |
| On Label | XS | SM | ML | LXL | XXL | 3XL |
Select a size to see its exact garment measurements and what to expect from the fit on your body.
Floaty and relaxed on a smaller frame with beautiful volume through the skirt.
Eased through the bust and hips. Falls at a flattering length for most frames.
Our most popular fit. Generous through the body — effortless and flattering.
Relaxed and roomy with a gorgeous sweep through the hem. Wear it and own it.
Maximum volume and drama. A bold, confident silhouette that commands a room.
Generous and celebratory. Designed to be worn with total confidence and ease.
Grab a soft fabric tape measure. Stand naturally, feet together. Measure over underwear or a single lightweight layer for the most accurate results.
The Three Measurements That Matter
Place the tape close under the armhole at the fullest part of your bust. Measure from side seam, around and back to the same side seam.
Keep the tape parallel to the floor — snug but not tight.
Measure at the narrowest point — usually 2–3 cm above your belly button. Place the tape from side seam, around and back.
Exhale naturally before taking the measurement.
Place the tape approximately 20 cm below your natural waistline at the fullest part of your hips. Measure all the way around.
Stand with feet together for the most accurate result.
Still not sure on sizing? Our team knows every style — we're here to help.
Get In TouchCustomers praised this maxi smock dress as "gorgeous" and "stunning," highlighting the beautiful purple crepe fabric that's lightweight and breathable. The fit is comfortable and oversized, perfect for casual or dressy occasions. Many noted it works well for breastfeeding and postpartum. However, sizing runs large—customers recommend sizing down 1-2 sizes.
This dress is beautiful. The colour is perfect & it’s comfortable, as well as pretty. Functional for feeding bub, also!
Really love this dress. Super modest and perfect for breastfeeding. I sized down, but could have sized down again but its meant to be an oversized look. Im usuallt a 12-14 and i went with the s/m. Worth it!
Perfect dress to have in your wardrobe. I’ve found myself wearing this dress around the house, preschool pickup & dressing up for lunch dates.
This dress was great for my third trimester & even better postpartum & breastfeeding!
10/10 in love with this dress. It’s the most comfy thing I’ve ever put on my body. It suits being pregnant so well and I can’t wait to style it postpartum. It is very oversized so I could have sized down but that is something I knew going into the purchase. Best dress
OBSESSED!! This dress is so comfy and I love an oversized fit. I may have to purchase another one as I am going to live in this!
I have several dresses from lullaby but this one and the fabric really hit all the wow notes
The fabric is so lovely and cool to wear and a fantastic colour too
Absolutely LOVE this dress and so happy with my purchase. Have worn a couple times since it arrived and I know it will be a staple in my wardrobe for postpartum life! An oversize fit but I don't mind baggier clothing! Love LOVE. Need it in a million more colours!
Well made, comfortable and looks great . I got XXL and I'm a size 18-20. It billows one which is why I chose a XXL though I could of easily gone for ne 1 even 2 sizes for a more fitted look
I bought this because I loved the fabric but thought I may need to tweak the style a bit- but I just tried it on and love it as is, it will be a versatile piece in my wardrobe
From the colour to the material it’s everything I wanted. I’m in love with this dress. Can’t wait to wear it to our citizenship ceremony
Got this dress for a baby shower after looking around for something that would be comfy 5 months postpartum and it delivered! So comfy yet so flattering!
I was hesitant to buy a maxi as I’m a shorter girl (164cm) but this dress is a great length. The colour is beautiful and the fabric is soft and sits nicely.
Dress is true to size, the material is great quality, it's comfortable and I'll definitely be purchasing more items from lullaby club
Great chuck on and go dress, comfy during pregnancy and easy BF’ing dress. The neck ties annoy me and get in the way but easily tucked into the dress to hide.
Runs large, good quality, gorg colour
I’m usually a size 16 (sometimes 18) and have always had great experiences with Lullaby Club pieces. I really appreciate that many of the styles are designed to be relaxed, oversized, and mum friendly, it’s something I value a lot about the brand.
With that in mind, I decided to size down to a 12-14 in this dress. Unfortunately, I found this particular style to be much more oversized than expected. On me, it felt quite overwhelming (tent like) and didn’t have the flattering shape I was hoping for.
I do think this piece may benefit from a slightly more balanced fit, or clearer guidance around how oversized it runs.
Absolutely love this style! Perfect throw on and looks so out together. I'm usually a 18-20 and 155cm tall, and this fit is perfect for me. Perfect oversized look but not too much. 10/10
Great fit
Comfy, flowy and flattering. So easy to wear.
The most airy beautiful material, generous in sizing! Size 14 and XS was perfect. I have both black and purple!
Love the crepe fabric, I do wish the maxis were a bit longer, they are more midi length on me, i still love them though.
LURVE this dress. LURVE the fabric. LURVE the cut and the feel.
Meet the Makers
We partner with a small group of trusted factories in Guangzhou, China to bring our designs to life. Each piece is made with care by skilled makers who share our commitment to quality, comfort, and intentional fashion.
