Notice: Orders placed during this sale may take up to 4 business days to ship. Thanks for hanging in there!

  • Azure Meadows collection three models posing on stairs

    Azure Meadows: The Ultimate Look Book

    By Jayde Masters

    Azure Meadows Collection Welcome to the ultimate look bon on our soon-to-be-released Azure Meadows collection, launching 16.10.24 10am AEST. Featuring versatile and chic pieces like the Florence Top, Florence Mini...

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  • a pregnant woman in lounge wear on the beach

    The Best Loungewear for Busy Mums: Comfort Meets Style

    By Jayde Masters

    Finding the perfect balance between comfort and style can be a challenge for busy mums. Discover our loungewear designed to keep you looking and feeling good.

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  • 4 models in neutral outfits. Plus size model, maternity model and fashion models. Beachy neutral clothing

    Timeless in Neutrals: Five Outfits with The Lullaby Club

    By Jayde Masters

    Explore our budget deals, save with sets, and limited-time warehouse sale to snag your favourite pieces at incredible prices while enjoying ultimate comfort, style, and savings galore!

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  • A girl holding out a flower to the camera, wearing a colourful matching set

    Elevating & Styling Al Mare

    By Zoe Kanaris

    Get ready to elevate your style effortlessly with these chic and easy outfits from the Al Mare Collection - perfect for trendy mums on the go! Last Wednesday we launched...

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  • pregnant mother sitting on a chair at the beach showing her beautiful bump wearing loungewear

    Stylish & Feeding-Friendly Outfits

    By Marisa Taschke

    Rediscovering your style post-pregnancy is an exciting journey towards feeling like yourself again! Embracing the changes in your body after birth and finding outfits that are both stylish and feeding-friendly...

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  • New Accessories Alert | Style With Jayde

    New Accessories Alert | Style With Jayde

    By Jayde Masters

    Are you ready to elevate your everyday style with stunning jewellery combinations? If you've been wanting to add a touch of chicness to your wardrobe but aren't sure where to start,...

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  • Co-owner wearing go-to mum outfits from The Lullaby Club

    Comfort and Style: Marisa’s Go-To Mum Outfits

    By Jayde Masters

    Explore our budget deals, save with sets, and limited-time warehouse sale to snag your favourite pieces at incredible prices while enjoying ultimate comfort, style, and savings galore!

    Read more
  • Maternity Trend Forecast | 2024

    Maternity Trend Forecast | 2024

    By Jayde Masters

    Here at The Lullaby Club, we're always ahead of the curve when it comes to maternity fashion trends, especially coming into 2024. We're noticing maternity fashion is taking a turn...

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  • Short Sleeve Avalon | Features

    Short Sleeve Avalon | Features

    By Zoe Kanaris

    At The Lullaby Club, we believe in creating fashion that not only looks stylish but also feels comfortable and inclusive. Our commitment to sustainability, size inclusivity, maternity friendliness, and breastfeeding...

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